Few days ago I read that news about a marketing campaign giving away fake books to help student playing their favorite PSP games during class. A funny way to promote Sony’s portable console.
Now it the turn of the nintendo Italy to promote the wii using a form of street art. They used hundreds of post it to recreate giant Video game heroes from the 80’s. Each piece of paper has a promotional message on the back.
I really like that form of advertisement using non-traditional way to promote a product.
Street art-vertising, je dis OUI!